Manager Marketing

Address: 433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2

ID de la oferta 1650215BR

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Job Summary

Responsible for the overall marketing strategy and activation plans that support business unit growth and profit objectives, driving demand for Walgreens products and services through unique and competitive retail and pharmacy healthcare positioning.

Job Responsibilities

Develops strategic marketing plans to ensure the attainment of business unit objectives; increased brand recognition; and enhanced market position.
Works collaboratively with Marketing Services team and other corporate shared service teams to develop and execute marketing plans to include, but not be limited to advertising campaigns, promotional programs, public relations activities, event strategies, online marketing programs, in-store marketing events, or mass media such as television and radio programs.
Creates unique and differentiated value propositions and crafts messaging tailored to various customer and channel segments.
Develops and executes programs to drive optimal customer satisfaction, interaction and loyalty.
Establishes metrics and measurement plans to pinpoint effectiveness of marketing strategies and tactics on sales, retention and satisfaction.
Maintains a deep and thorough knowledge of products and services, business models, operations, competition, and the industry.
Defines marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and makes recommendations to business partners to enhance product/service offerings and/or enhance the customer experience.
Develops and manages business unit marketing budgets.
Collaborates with Operations to develop communications programs aimed at enabling local activation of marketing programs and improving employee awareness and compliance.

About Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.

The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com

Basic Qualifications

Bachelor’s degree and at least 2 years of marketing experience OR a high school diploma and at least 5 years of marketing experience.
At least 2 years of experience with marketing project management.
At least 2 years of experience presenting and reporting on marketing project plans and cost benefit analyses to appropriate stakeholders, executives and senior management.
Experience in managing teams across business units.
Experience providing customer service to internal and external customers, managing teams across business units, and collaborating with internal resources, external resources to develop strategies, developing and delivering presentations, and communicating both verbally (on phone, one-on-one, to groups) and in writing (emails, letters, reports, presentations) to various audiences (work group, team, company management, prospective acquisitions, external clients).
Experience with MS Office Suite.
At least 1 year experience of direct leadership, indirect leadership and/or cross functional team leadership.
Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications

Bachelor’s Degree in Marketing and at least 5 years of experience in strategic marketing or product marketing preferably in health and wellness industry.
MBA
Experience developing and using strategic brand architecture to inform further branding decisions.
Experience guiding the creation of brand guidelines and socializing throughout an organization.
Experience working on loyalty or rewards programs.
Experience leading and driving the development of new or established brands to deliver annual sales and profit targets.
Experience developing platforms from strategy, to concept to commercialization.

We will consider employment of qualified applicants with arrest and conviction records.
Salary Range: $102800 - $164400 / Salaried

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