Senior Manager, Retail Media Performance & Measurement

Job Summary

The Senior Manager, Retail Media Performance & Measurement will own and evolve the end-to-end framework for campaign measurement across our Retail Media business. This leader will be responsible for defining, standardizing, and operationalizing measurement strategies that clearly demonstrate campaign effectiveness against client objectives, with a strong focus on audience insights, performance outcomes, and post-campaign reporting.

This role serves as both a strategic architect and hands-on leader—building scalable measurement practices, influencing cross-functional teams, and acting as a trusted advisor to brand and agency partners.

This role plays a critical part in advancing the strategic capabilities and long-term growth of our retail media network.

Job Responsibilities

• Lead execution and ongoing optimization of the retail media measurement strategy for Walgreens Advertising Group, ensuring frameworks evolve with the competitive landscape and support advertiser goals across all digital media channels, including onsite, offsite, and CRM.
• Own the end-to-end post-campaign insights process, overseeing the creation of standardized, client-ready reporting deliverables that clearly articulate campaign performance, key findings, and actionable recommendations against brand and agency partner goals.
• Develop and manage a robust first-party audience strategy that leverages Walgreens' unique shopper data to create differentiated, high-value audience segments that drive advertiser relevance and campaign effectiveness. Essentially, translate the measurement strategy into operational processes, tools, and reporting standards that enable efficient and repeatable execution across campaigns
• Manage day-to-day engagement with the third-party measurement partner, serving as the primary point of accountability for methodology alignment, contract deliverables, and ongoing performance against service level expectations.
• Support budget planning and management associated with the third-party measurement partner, ensuring financial accountability and alignment with organizational goals and objectives.
• Collaborate cross-functionally with Sales, Account Management, Customer Science, and Enterprise teams to ensure measurement and audience capabilities are integrated into the broader go-to-market strategy and client engagement process.
• Serve as an internal subject matter expert and consultant on retail media measurement best practices, educating internal stakeholders and external partners on methodology, data interpretation, and industry standards.
• Lead, mentor, and develop a team of direct reports, fostering a high-performance culture focused on analytical rigor, client impact, and professional growth.
• Provide recommendations that advance Walgreens Advertising Group's external presence and point of view on retail media measurement, audience strategy, representing the network at industry forums.
• Monitor the competitive landscape and emerging trends in retail media measurement, audience development, and advertising analytics to ensure Walgreens Advertising Group remains at the forefront of industry innovation.
• Partner with Sales and Account Management teams to support pre-sale conversations by articulating the network's measurement capabilities and audience value proposition to prospective brand and agency partners.

About Walgreens

Founded in 1901, Walgreens (www.walgreens.com) proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

#LI-CB1

• Bachelor’s degree and at least 4 years of experience in Progressive experience in retail media, digital advertising, media measurement, or audience strategy, with demonstrated growth in scope and responsibility or High School/GED and at least 7 years of experience in Progressive experience in retail media, digital advertising, media measurement, or audience strategy, with demonstrated growth in scope and responsibility.
• Proven expertise in campaign measurement methodologies, including incrementality testing, closed-loop attribution, and return on ad spend (ROAS) analysis across digital media channels.
• Strong working knowledge of first-party data strategies and audience segmentation, with the ability to translate shopper data into actionable advertising solutions.
• Experience managing and holding accountable external measurement or data partners, including contract oversight and methodology governance.
• Demonstrated ability to lead, develop, and inspire a team of direct reports in a fast-paced, matrixed organization.
• Strong cross-functional collaboration skills with experience working across Sales, Analytics, and Client Services teams.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross- functional team leadership.

• Master’s degree in business administration, Marketing Analytics, Data Science, or a related field.
• Prior experience working within a retail media network, media agency, or health and wellness advertising environment.
• Familiarity with pharmacy, healthcare, or CPG advertising ecosystem, including relevant regulatory and privacy considerations.
• Experience presenting measurement strategy and campaign insights to senior-level brand and agency stakeholders.
• Working knowledge of clean room technologies and data collaboration platforms such as LiveRamp, Snowflake, or similar solutions.

We will consider employment of qualified applicants with arrest and conviction records.

The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. To review benefits, please click here jobs.walgreens.com/benefits. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits